Design a social media strategy that impacts the bottom line.

You know should be on social, but how do you prove the ROI? Increasing your number of Facebook followers or retweets doesn’t always translate into a bottom line impact. Our social media strategies are designed to not only drive engagement, but also revenue.

From new customer acquisition...

From new customer acquisition to customer retention and engagement, a well-planned, consistent and well-executed social media program can be incredibly powerful to a small to mid-size business. However, for a small to mid-size business executive, it can be daunting to find the time to execute everything consistently.

The Arlen Agency starts with identifying your best customers and how they interact with brands through social channels. We’ll leverage that research to build out a plan focusing on the channels that will be most impactful for your goals. Not every business needs to be on every social channel: we’ll work with you to determine which ones make most sense for your business and then dominate those spaces to hit your goals.

We’ll help you decide what social media strategy works best for your internal team’s bandwidth and budget. From setting a strategy and training your team on how to execute, to full-execution, monitoring and customer service, we can work around your preferences to get your social media performing for you.

Ready for your social media audit? Contact our team today!

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Our Process

Start with Your Best Customer

Small to medium size businesses must prioritize their marketing efforts to capture more of their loyal consumer base. We’ll help select the channels that will attract, engage and retain your best customers.

Channel Selection

Not every brand needs to be in every channel. We’ll help prioritize the best channels to engage with your user base and make you a leader in that space.

Message Selection/Editorial Calendar

Your social media messages should have a mix for new customer acquisition, existing customer retention & community engagement.

Promotion Plan

We leverage paid social ads as well as influencer marketing to drive relevant traffic and engagement with your audience. All of our promotion plans are custom to your business goals.

Community Management

We actively manage the community of your fans and followers. This includes engaging with your target audience as well as handling customer service issues as they come up. This allows you to focus on growing your business instead of worrying about Facebook, Instagram, and Twitter.
Our Process Graphic